Make Your Purpose Visible Effortlessly.

Most visitors don’t fully understand your B Corp badge. Add the IdeaJudge icon to turn your badge into an interactive experience—visitors explore inventor ideas and see your brand as a force for good.

No content to create. Setup in under 10 minutes.

Two Ways to Start

Social Impact

Add the IdeaJudge icon to your website, showcasing your B Corp purpose.

Perfect for Marketing, Brand and Impact teams.

Innovation Alerts

Receive alerts on inventor ideas that match your business focus. Ideal for products, services & process innovation.

IdeaJudge icon not required on your website.

Why It Matters

Every day, inventors around the world create ideas that could improve lives — most never get seen. By adding the IdeaJudge icon to your website, you give inventors a stage, and your visitors help surface the ideas that drive real progress.

Each interaction turns your B Corp mission into visible, measurable participation—building trust and proof for B Lab.

Why B Corps Choose IdeaJudge

Close the Awareness Gap

Your B Corp badge is powerful—but often misunderstood. IdeaJudge transforms it into an experience your visitors can see, touch and join, creating immediate clarity and credibility.

Meet B Lab Standards

B Lab’s updated framework emphasizes continuous stakeholder engagement.
IdeaJudge automatically provides verifiable engagement analytics you can export for reporting and audits.

Build Customer Loyalty

When visitors interact with your purpose, they spend longer on-site, subscribe more, and feel genuine pride in supporting your brand.

How it works

1. Add IdeaJudge Icon
Display it beside your B Corp badge — free and quick.
2. Visitors Explore
Your audience visits your IdeaJudge page and votes on breakthrough ideas from inventors worldwide.
3. Your Visible Impact
Each vote helps spotlight ideas with potential—opening the door to conversations and partnerships between businesses and inventors. Your brand is seen as a force for good, contributing to sustainable growth, job creation, and a stronger B Corp ecosystem.
4. Grow Your Subscriber Base
Engaged visitors subscribe to your weekly updates—turning them into loyal customers who share your values.

Innovation Alerts: Early Access for Every Kind of B Corp

  • You can use Innovation Alerts on its own — IdeaJudge icon is not required.
  • Tailored: Alerts match your chosen categories and keywords—useful for products, services, operations and programs.
  • Actionable: Community votes and comments spotlight opportunities worth evaluating.
  • Verified and traceable: Each alert links to the WIPO filing; contact the filing attorney to explore collaboration or licensing opportunities.

Choose the Idea Categories for Your Page

Every idea on your page is individually curated for mission fit and brand standards, sourced from World Intellectual Property Organization (WIPO) applications. Each one includes a concise 300-word summary, a concept illustration and a 60-second explainer video—to spark meaningful engagement. Select the categories that match your focus: Home & Lifestyle, Tech & Electronics, Industrial & Engineering, Health & Safety, Energy & Transportation and Food & Packaging.
A new way for B Corps to prove impact—visible, interactive, measurable. Turn purpose into a customer experience that converts visitors into loyal customers, and get innovation alerts that can grow your business.

Engage more. Convert more. Inspire innovation.

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