Social Presence

Facebook and the other social networks help you build your business’s social presence and to engage with your followers. Their function is to enhance your visibility and maintain customer relationships through regular content updates.

Social Impact

IdeaJudge adds to this by showcasing your business as innovative and having a positive social impact. Your business is associated with driving global innovation and creating economic opportunities. The IdeaJudge icon symbolizes your commitment to making a positive difference, which resonates strongly with most people.

Broad Content

Facebook and the other social networks allow your business to share a wide range of your content, from product promotions to company news and customer stories.

Unique Content

Content on an IdeaJudge page is uniquely focussed around curated, patent-pending ideas from inventors worldwide. This focus on innovation allows your business to be seen as forward-thinking and supportive of innovative ideas, creating a distinctive positive brand identity.

Transactional Engagement

Audience engagement on Facebook and the other social networks is driven by likes, comments, shares and messages. While effective for maintaining brand visibility, the engagement is more transactional and less tied to a deeper purpose, such as supporting global innovation.

Dynamic Engagement

Audience engagement on IdeaJudge revolves around the global community’s interaction with innovative ideas. Voting, sharing and collaborating on these ideas creates a dynamic form of engagement that aligns with their values of innovation and social impact.

Broad Targeting

Facebook and the other social networks cater to a broader audience, which is good for reaching diverse demographics but may dilute the focus on social impact. The broad targeting can make it challenging for your business to connect deeply with those who prioritize social impact.

Focussed Targeting

Research shows more than 80% of people prefer to purchase from businesses committed to positive social impact. IdeaJudge targets these socially conscious consumers, enabling your business to connect with a motivated and aligned audience, which can lead to stronger brand loyalty and advocacy.

Continuous Content Management

Facebook and the other social networks require regular content updates and active management to maintain engagement and visibility. This ongoing effort can be resource-intensive, particularly for smaller businesses.

Automated Content

Once you have setup your IdeaJudge page and display the IdeaJudge icon, the platform’s automated nature means your business can continuously benefit from social impact marketing without constant content management. The curated stream of ideas ensures that the page remains fresh and engaging without ongoing effort.

IdeaJudge adds value to the social presence of your business.

Complements your Facebook page and other social network pages.

Attract more customers with your IdeaJudge page

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